The online casino – or iGaming – industry has been in existence for decades now. If we were to discuss the veterans of the industry, names like Microgaming (which is said to be the first actual online casino software) readily come to mind. Playtech, founded not much later, may have entered the game later, but most would agree that it has done more to influence the online casino business into what it is now than any other business. Playtech has had a hand in every major technological innovation, from the early days of clunky Flash-based games to today's seamless mobile apps and live dealer immersion.
Playtech is now listed on the London Stock Exchange as a member of the FTSE 250, cementing its position as a giant of the global iGaming business. But what sets it apart from the rest of the pack of several hundred other casino software providers? Why has it managed to remain in the game for such a long time? Here, we examine the key features that Playtech's casino games are renowned for and discuss what makes the company so unique.
When choosing an online casino, one of the most significant questions for any player is who provides the games. While most casinos feature games from several developers, Playtech is always one of the most prominent and trustworthy. Its vast portfolio includes video slots, poker, roulette, blackjack, bingo, and innovative live game shows. But Playtech doesn't stop there — it also supplies the software infrastructure on which whole online casinos and sportsbooks are operated. Its omni-channel platform supports seamless integration across web, mobile, and retail betting terminals and forms the backbone of many of the world's foremost iGaming operators.
One of the more striking things about Playtech is the degree to which it concentrates on storytelling as well as game series continuity. While most developers sequel or spin-off successful slots, Playtech world-builds on a different level. A good example is its Age of the Gods franchise — a web of interconnected slot games exploring deep mythologies like Greek, Norse, and even Eastern ones. With titles including Zeus, Odin, and Hercules, Playtech has created an ecosystem of games that are all linked thematically, offering a level of immersion that is hard for other developers to match.
At the forefront of branded content, Playtech has created games in association with some of Hollywood's largest studios and entertainment brands. No developer has leveraged licensing to this extent. Deals with Warner Bros. and others have resulted in quality casino adaptations of popular franchises such as Justice League, Gladiator, Ace Ventura, and Dirty Dancing. Instead of generic movie-themed slots, Playtech's branded games tend to include the original graphics, music, and video clips from the source material, increasing the player's emotional involvement with the game.
Live casino games have transformed online gaming in recent years, and Playtech has been one of the key drivers of change. Its extensive network of live dealer studios offers players the chance to engage in real time with flesh-and-blood dealers, streamed in HD from specially constructed studios. Along with traditional table games, Playtech has also led the way with game show-style action via Spin A Win Live and The Money Drop Live, blending the immediacy of live TV with the interactivity of online play. Further down the line, the company is reportedly investing in virtual reality (VR) and augmented reality (AR) technologies — heralding a new dawn for immersive online casino play.
Playtech has established a strong foothold in regulated markets all over the world, including in Canada, where online gaming is expanding at a rapid rate. Provinces like Ontario have recently opened up to private iGaming operators, and Playtech has not wasted time in signing agreements with licensed platforms. Canadian players now have access to Playtech's wide portfolio of content, from slots to live dealer, with the same high quality that European and other players have grown to expect. This emphasis on regulated markets also reflects Playtech's strong commitment to compliance, security, and responsible gaming. Here is a list of Canadian online casinos featuring Playtech.
Not all online casinos carry Playtech's games — and that's intentional. Playtech is selective in its partnerships, only teaming up with operators that meet strict technical, legal, and ethical standards. For players, this selectivity provides assurance: if you see Playtech games at a site, you can be confident that the site is trustworthy and the games have been independently tested for fairness. This quality seal is in part the reason why Playtech has been a mainstay of the online casino world for as long as it has.